about us

We’re an innovative Sales & Marketing agency offering a fresh and unique approach for the UK Events industry. We partner with clients who truly excel at what they do… and GO Beyond all expectations.

We act as an extension of our client’s sales team and become their presence in the UK MICE Market.

Working together with our selection of handpicked clients, we create dynamic proposals with engaging ideas and cost-effective solutions that make us the GO to supplier.

If you’re an agency looking for unique travel experiences in the world’s most amazing destinations, we’re here to create unforgettable memories for your guests. If you’re a DMC doing awesome things on the ground in a fantastic country or an amazing hotel, we’re here to support you and help you spread the word.

Innovative Sales & Marketing agency offering a fresh and unique approach for the UK Events industry

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do

Steve Jobs, Apple Inc. co-founder, chairman and CEO

who we are

GO Beyond was co-created by Kate Moss and Michelle Lawrie to bring a fun, passionate and personal hands-on approach to the UK Meetings, Incentives and Events (MICE) industry.

Working with an exclusive collection of handpicked hotels and DMC’s that truly excel at what they do, GO Beyond delivers the very highest standards of service with professionalism, personality and creativity; helping clients to achieve their goals and truly GO Beyond all expectations.

kate moss

From the moment Kate visited a P&O Cruise ship as a young child, she’s been fascinated with travel!

Totally hooked and now with over 30 years in the travel industry, working for companies such as British Airways, Reed and Mackay and P&O/Princess Cruises, the past 17 years has been dedicated to the MICE industry and this is where Kate’s focus and passion now truly lies.

With 10 years working for the city of Cannes as the UK office for the Cannes Convention Bureau and numerous DMC’s around the world with RAM Organisation, Kate’s expertise in sales and marketing for venues and organisations sets her apart and moreover she has developed long-lasting relationships and friendships with UK MICE buyers along the way.

Committed to delivering sales and marketing strategies for travel partners, most recently Kate spent five years progressing to Director of MICE for GP Associates, a leading UK sales representation company for some of the world’s most luxurious five-star hotels.

Away from work, Kate is passionate about family, friends, sport, art and her welsh roots (but please don’t get her started on rugby or Swansea FC)!

michelle Lawrie

After starting her career at a travel agency (when the internet was a distant dream!) and completing a degree in Travel & Tourism, Michelle joined Motivforce, later known as Skybridge, and began her exciting journey through the world of MICE.

It’s here that she found her niche, organising international conferences, incentives and events and building long-term relationships with clients and suppliers in destinations all over the world.

Following 10 years at Motivforce/Skybridge, Michelle joined River in 2007, where she spent a further 11 years as Head of Travel & Events managing the Travel and Events business.

Michelle’s passion for travel and ability to seek out new experiences is second to none and coupled with her first-class service and attention to detail, her dedicated focus is to ensure programmes are relevant and engaging and client’s expectations are met and exceeded. Michelle’s extensive knowledge of the market and understanding of agency and DMC needs gives her a unique perspective and insight into this exciting market.

Outside of work, Michelle loves to spend time in France with her friends and family, travelling and experiencing new destinations, watching sport (especially Liverpool FC) and relaxing with a G&T or glass of wine!

Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad

Brian O'Driscoll

why us?

Here are just a few reasons why you should use GO Beyond...

Between us we have over 40+ years in the travel industry and UK MICE market


Bring a fresh, new and different approach


We're fun to work with and are passionate about what we do


Offer a unique combination of skill sets that complement each other perfectly


We only work with a select few! We handpick clients who excel at what they do and GO Beyond all expectations

Deliver a constant presence in the UK Conference and Incentive market

Our hands on approach and attention to detail ensures that each enquiry is followed through professionally from concept to completion

Extensive database and strong relationships with event organisers in the MICE field

Our passion for the industry keeps us on top of the developments in the UK MICE market

None of us, including me, ever do great things. But we can all do small things, with great love, and together we can do something wonderful

Mother Teresa