who we are
GO Beyond was co-created by Kate Moss and Michelle Lawrie to bring a fun, passionate and personal hands-on approach to the UK Meetings, Incentives and Events (MICE) industry.
Working with an exclusive collection of handpicked hotels and DMC’s that truly excel at what they do, GO Beyond delivers the very highest standards of service with professionalism, personality and creativity; helping clients to achieve their goals and truly GO Beyond all expectations.
From the moment Kate visited a P&O Cruise ship as a young child, she’s been fascinated with travel!
Totally hooked and now with over 30 years in the travel industry, working for companies such as British Airways, Reed and Mackay and P&O/Princess Cruises, the past 17 years has been dedicated to the MICE industry and this is where Kate’s focus and passion now truly lies.
With 10 years working for the city of Cannes as the UK office for the Cannes Convention Bureau and numerous DMC’s around the world with RAM Organisation, Kate’s expertise in sales and marketing for venues and organisations sets her apart and moreover she has developed long-lasting relationships and friendships with UK MICE buyers along the way.
Committed to delivering sales and marketing strategies for travel partners, most recently Kate spent five years progressing to Director of MICE for GP Associates, a leading UK sales representation company for some of the world’s most luxurious five-star hotels.
Away from work, Kate is passionate about family, friends, sport, art and her Welsh roots (but please don’t get her started on rugby or Swansea FC)!
After starting her career at a travel agency (when the internet was a distant dream!) and completing a degree in Travel & Tourism, Michelle joined Motivforce, later known as Skybridge, and began her exciting journey through the world of MICE.
It’s here that she found her niche, organising international conferences, incentives and events and building long-term relationships with clients and suppliers in destinations all over the world.
Following 10 years at Motivforce/Skybridge, Michelle joined River in 2007, where she spent a further 11 years as Head of Travel & Events managing the Travel and Events business.
Michelle’s passion for travel and ability to seek out new experiences is second to none and coupled with her first-class service and attention to detail, her dedicated focus is to ensure programmes are relevant and engaging and client’s expectations are met and exceeded. Michelle’s extensive knowledge of the market and understanding of agency and DMC needs gives her a unique perspective and insight into this exciting market.
Outside of work, Michelle loves to spend time in France with her friends and family, travelling and experiencing new destinations, watching sport (especially Liverpool FC) and relaxing with a G&T or glass of wine!
Knowledge is knowing that a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad